For decades, the Kitzbühel Alpine Rallye has been a fixed date in the rallye calendar of numerous classic car aficionados and enjoys continuing popularity. From May 24 to 27, 2023, the exclusive Alpine town will once again host the Alpine Rally, offering a motorsport spectacle for young and old. This year, BAVARIA AG is involved as a partner of the event, which will also participate in the rallye with two cars.

Sandra Ahrabian, CEO of BAVARIA AG, comments on the commitment as follows: “Although these topics are more in the public focus for us, we do not only insure yachts and airplanes, but also numerous Classic Cars. Our involvement in the Kitzbühel Alpine Rally is a wonderful opportunity to bring this business segment to the fore. In addition, the Yacht, Aircraft and Classic Car segments overlap for many customers.”

This year, as every year, the Kitzbühel Alpine Rallye lives up to its name, offering a route with incomparable panoramic views. From the impressive Felbertauern Road, to the high alpine Großglockner, to the picturesque Chiemgau region in Bavaria, the participants will get to see some highlights on the more than 500-kilometre long rallye. 

In addition to the existing classifications, the “Exceptional Cars” series will celebrate its debut. This new classification class enables owners of particularly exotic and also young vehicles that are not year of manufacture to take part in a rallye in a separate group.